Alongside the trade fair showcase, Premium European Products hosted for third year Business-to-Business (B2B) Dinners, bringing together stakeholders, importers and retailers for business matching, market insights and discussions on the growing demand for premium European products. The successful return of Premium European Products for its third consecutive year reflects growing interest in premium European products and the continued value of business exchange between Greece, Latvia and Malaysia. This time round, Premium European Products joined the International Food & Beverage Trade Fair (MIFB) 2026, held from 15–17 July 2026. About Premium European Products:The “Premium European Products” campaign is a promotional program co-funded by the European Union. About Latvian Dairy Committee (LDC)The Latvian Dairy Committee (LDC) was established in 1995, represents the Latvian dairy processing sector and aims to protect its interests.