On social media platforms like TikTok and Instagram, the reach of deepfakes, along with their potential for harm, can be especially staggering. Example of a misleading TikTok videoIn one case, the “doctor” touts a “natural extract” as a superior alternative to Ozempic, the drug celebrated for aiding weight loss. We spotted more than 20 TikTok and Instagram accounts using deepfake doctors to push their products. While such misuse violates the terms and conditions of common AI tools, it also highlights how easily they can be weaponized. As AI tools continue to advance, distinguishing between authentic and fabricated content will become harder rather than easier.