And it’s a sentiment that’s been on full display for this project, from strategy through to fulfilment. Everyone at RACT showed real ambition and commitment in resisting the ‘brand-as-hero’ path and putting Tasmanians at the centre instead. It gives the platform the potential to mean something well beyond the brand.” Says Karla Wasinski, Chief Experience Officer, RACT: “There’s a deep connection between RACT and Tasmania. The platform will roll out across FTA, BVOD and social channels and a broader range of RACT activity.