| BY Lynchy |Positive change agency Think HQ has won the creative services account for Melbourne Park following a competitive pitch, securing a 12-month retainer to deliver strategic and creative support across the state’s premier live events precinct. The appointment formalises Think HQ’s relationship with Melbourne Park and will see the agency deliver strategic thinking, creative excellence and efficient execution across its year-round marketing activity. As part of the partnership, the agency will lead always-on creative campaigns while developing two major seasonal sports campaigns designed to build on Melbourne Park’s recently launched ‘Where We Play’ platform. Says Lisa Gumbleton, Group Head Creative Strategy and Client Management at Think HQ: “We’re pumped to formalise our relationship with Melbourne Park with this creative retainer. Being a strategic and creative partner plays perfectly into our strengths and previous work with Melbourne Park.