| BY Lynchy |Skull Island Prawns has launched ‘Eat the Wild’, a new campaign via Perth agency Bonfire starring a guitar-wielding prawn and an original heavy metal music track, all in the name of wild. The animated spot features the most metal prawn in the northern coast’s Gulf of Carpentaria tearing through a circle-pit-worthy set, complete with an eye-watering solo. The campaign is a nod to Skull Island’s sustainable, wild-caught prawns. Developed for Skull Island Prawns, part of Austral Fisheries, the campaign gives the brand a more distinctive voice in a category that too often defaults to pristine plates, lemon wedges and polite appetite appeal. Consumers love locally sourced prawns, but when everyone in the market is spouting off about it, Skull Island Prawns needed to find a way to stand out.