Says Beryl Thomas, Marketing Director, Geely Auto Australia: “The Geely EX2 is the world’s best-selling small EV, redefining the small car segment with impressive tech, space, storage, and driveability. Our launch campaign needed to reflect that in a savvy way. In an Australian-first initiated by Bastion, Geely Auto and Amazon Ads ANZ have collaborated to promote the new Geely EX2 through an immersive virtual showroom on Amazon.com.au. The collaboration drives greater discoverability of the Geely EX2 – meeting customers where they regularly spend time online. Geely EX2 earned media efforts started in December 2025, and included teasers, an international press trip, and milestone announcements.