The campaign launches first across the US, Canada, UK, Spain, France, Italy, Germany and Australia, before expanding to Mexico and Brazil on 17 August. Designed to reinforce Audible as a premium destination for immersive audio entertainment, the campaign explores how audiobooks, podcasts and original productions can transform everyday moments into richer, more meaningful experiences. It also spotlights new product innovations, including immersion reading and AI-powered search and discovery features, as Audible continues to expand its audio entertainment offering. The media plan leans heavily on video, outdoor and social channels, with placements timed around major sporting events and entertainment launches. The launch builds on Audible's first global brand campaign, "There's more to imagine when you listen," which debuted in 2024.