Behind every free online service, there's a price being paid. Learn why your digital footprint is so valuable, and when you might actually be the product. It's not just a trail of data left behind by your online activity – it's a goldmine of sensitive data. Their conversation pulls back the curtain on how social media, apps, and websites gobble up, analyze, and use your personal information, as well as why this relentless data gathering may pose hidden risks, especially for children. They also go on to discuss everything from the nuances of first- versus third-party data collection, a principle called data minimization, the power of metadata, all the way to the intricacies of apps' privacy settings.