All that has been undermined or completely obliterated by a current toxic youth sports culture, poisoned by involved adults, including parents and coaches. Those grown-ups have transformed a once rewarding pastime, infused with fun and life lessons galore, into an activity contaminated by threat, fear, falsehoods, and inappropriate conduct, producing more harm than good for youth participants. Some have been discussed in these Sports Between the Ears posts: How Young Athletes Struggle for Identity Beyond Sports, How to Help Young Athletes Avoid a Narrow Sense of Self, and You're Far More Than an Athlete. Youth Sport EntrepreneursA leading contaminant of youth athletics is its conversion into a business pursuit. When those college scholarships don’t materialize, frustration and sadness begin to creep in for many young athletes.