But, also, you’re thinking about what Halloween candy you can get yourself for the best night of the year. With so much new Halloween candy on the market, it might be hard to decide what you want to spend your hard-earned cash on. According to the new Mars 2026 Tricks, Treats, and Trends Report, 53% are using the platform to discover new Halloween trends or Halloween candy, followed by 49% of respondents using YouTube, and 48% using Instagram. And this year is extra exciting, because Mars has three brand-new Halloween candy releases that are already rolling out on store shelves. This is the same Twix recipe you know and love, but the bar itself is in the shape of a skull, so it’ll look extra cute in your Halloween candy bowl.