BMW says the feature is available on suitably equipped cars built after July 2020 and running BMW Operating System 7, 8, 8.5, 9, or X. BMW told The Autopian that the in-car animation is part of a broader brand partnership with the film. The company also noted that some BMW vehicles appear in the movie and that a special iX3 was shown at the Los Angeles premiere. BMW charged drivers to activate heated seats that were already installed in their cars, then dropped the subscription in 2023 following criticism. One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver's screen.