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Exclusive: Jo Malone London expands retail footprint with Boots launch and unveils new collection
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Cosmetics Business
Jo Malone London is launching its fragrance offering into UK beauty and health care retailer Boots for the very first time, marking the occasion with new collection Sea Salt & Bergamot.
The new fresh and woody cologne range has been described by Jo Malone London as its largest launch of the year, with the collection including Colognes in sizes 10ml (£24), 30ml (£58), 50ml (£88), and 100ml (£125), available at 39 Boots stores and boots.com, as well as jomalone.co.uk.
The launch of Sea Salt & Bergamot, and the accompanying debut partnership with Boots, “marks an exciting milestone” for the Estée Lauder Companies-owned fragrance brand, Lizzie Brady, VP, GM of Jo Malone London UK, told Cosmetics Business.
“As the UK's leading beauty and health retailer, Boots is a natural partner as we