Jill thinks the Traitors helps the high street generally, too. It has a very good high street with lots of independent businesses. Now 50, he has been in Alness for “15 or 16 years” and thinks it’s the best high street in Ross-shire. Kelly added: “Local people are the ones who drive our business and are our bread and butter. Noreen said: “I think this is a really good high street.