India’s Yash Raj Films (YRF) has launched Raah Records, a new record label and artist incubator built to discover and develop original Indian music talent outside of film soundtracks. Akshaye Widhani, CEO of Yash Raj Films, said: “Raah Records represents an important strategic expansion of Yash Raj Films’ music business,” Widhani said. Popular on VarietyNakul Sharma, senior general manager – music management at Yash Raj Films, will lead Raah Records. Aman is exactly the kind of artist we built Raah for, and ‘Jaadugari’ felt like a fitting way to begin his journey and the label’s.” Founded in 1970 by the late Yash Chopra, Yash Raj Films is headquartered in Mumbai and operates across production, post-production, distribution, music, digital content, marketing, talent management, licensing, merchandising and brand partnerships.