She was presenting the topic “Infant formula and beyond: How goat milk outgrew the baby aisle”. The new strategy, which defines the business as a goat milk company rather than simply an infant formula company, focuses on providing goat milk as nutrition for digestion, gut support and related needs. The a2 Milk Company, for example, is launching pediatric supplements spanning immunity, anti-allergy, gut health, and brain and eye health in China during Q3. Aside from goat milk powder, the products also contain magnesium, lemon balm, L-theanine, as well as Lactobacillus rhamnosus GG (LGG) at 1bn CFU or 2bn CFU. Third, the company is developing goat milk powder as a base for functional powdered beverages, which she said could be an alternative for cow’s milk.