The company has announced that Prime Video will become the first streaming platform to support HDR10+ ADVANCED. Samsung brings the HDR10+ ADVANCED streaming experience through Prime VideoHDR10+ ADVANCED (next-gen HDR10+ standard) delivers brighter, more immersive picture quality for supported movies and shows. Join Rewards — it’s free →Back in December 2017, Prime Video became the first streaming service to support HDR10+. Now with HDR10+ ADVANCED, Samsung aims to take the TV viewing experience to the next level. If you own a compatible 2026 Samsung TV, you will be able to enjoy supported Prime Video titles with the next evolution of the HDR10+ standard.