Attendees at this year’s National Investment Center for Seniors Housing & Care’s Fall Conference had good reason to be upbeat. In short, the data suggests senior living helps older adults live better, longer, and with fewer medical crises. The study digs into Medicare fee-for-service claims and follows residents over time — one year, three years, even six years after move-in. Operators hope this data will open doors — with healthcare systems, payers and families still hesitant about buying in to senior living. John O’Connor is editorial director for McKnight’s Senior Living and its sister media brands, McKnight’s Long-Term Care News, which focuses on skilled nursing, and McKnight’s Home Care.