Today, Zaldivar is the founder of CocoLove, a coconut water brand built around a simple idea: bring people the fresh taste of coconut hydration while creating less waste.” By the end of summer 2013, he had tried nearly every bottled and canned coconut water available and came to the conclusion that he did not like coconut water. It was a fresh experience that made him realize many people had never experienced coconut water in its original form. After years spent developing products, building a consumer brand and introducing more people to fresh coconut hydration, Zaldivar believes CocoLove is still at the beginning of its journey. The company’s long-term vision is to help more people experience authentic coconut hydration while supporting sustainable practices and continuing to innovate.