The raids are the sharpest sign yet that India’s beverage regulator has moved from warning letters to active market policing on what companies can call an energy drink. The trigger was a set of show cause notices the Food Safety and Standards Authority of India sent on July 1 to six brands, Red Bull Energy Drink, PepsiCo’s Adrenaline Rush and Sting, Reliance Consumer Products’ Campa Energy Drink Gold Boost, Hell Energy, and Coca-Cola backed Monster Energy. Products with this composition, FSSAI says, more properly belong under the standards already prescribed for caffeinated beverages. India’s energy drink segment is running at roughly 13,000 crore rupees a year and was tracking toward 1.6 billion dollars by 2028. But for brands whose entire go to market rested on the word energy, that is a rebuild, not a tweak.