FSSAI, in a post on X, stated that it has issued a Prohibition Order directing M/s Dabur India Limited to immediately cease the sale of food products carrying misleading "100%" claims. "Food products being sold on the company's website were found carrying misleading '100%' claims such as '100% Natural', '100% Pure', '100% Purity Guaranteed', '100% Organic' and '100% Tender Coconut Water'. The use of the 100% claims are in contravention of the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable and likely to mislead consumers," FSSAI informed. Despite an earlier notice directing discontinuation of misleading '100%' claims, no satisfactory corrective action was taken by the FBO," FSSAI noted. It has also provided funds for Mobile Food Testing Laboratories (MFTLs), or 'Food Safety on Wheels' (FSW), and Food Safety Magic Boxes.