| BY Adam Shaw |BBDO India has secured the integrated creative mandate for LT Foods, a leading billion-dollar global FMCG company in the consumer food space, to lead the creative duties for its flagship brand, DAAWAT® in India. The partnership brings the brand’s strategy, mainline advertising, digital, social and integrated communications under a single creative partner. The mandate will be led from BBDO India’s Gurugram office, working closely with LT Foods to strengthen brand DAAWAT® and support its next phase of growth. As the brand’s integrated creative partner, BBDO India will be responsible for end-to-end brand stewardship across strategy, creative development and integrated communications, delivering connected consumer experiences across every touchpoint. We were looking for a partner who combines strategic thinking with world-class creativity and integrated capabilities, and we are delighted to partner with BBDO India on this journey.”