| BY Adam Shaw |Jainam, an end-to-end financial services company, has launched its first brand campaign under its transformed brand identity, titled ‘Kal Jaante Hain, Kal Banaate Hain’. For 22+ years, Jainam has seen markets move through different cycles, each bringing its own signals, shifts and lessons. This thought comes together in the campaign line, ‘Humne kal ko dekha hai, tabhi toh hum kal banaate hain’. Milan Parikh, Chairman & Managing Director, Jainam, said: “Jainam has evolved alongside India’s financial markets over the past 22 years. ‘Kal Jaante Hain, Kal Banaate Hain’ reflects this continuity, the experience we have built over time continues to shape how we look at the future.”