From Price-Checking to Protection Gaps: Blue’s New Campaign Decodes Hongkongers’ Common Frustrations with Simple Solutions

Smart Price Comparisons for Life InsuranceWhile consumers meticulously compare prices for flights, takeouts, and groceries, they often overlook doing the same for life insurance. To address this, Blue ‘WeCare Term Life Protection Plan TL3’ features a Lowest Rate Guaranteed [1]. Blue ‘WeSave Short Term Insurance Plan ST1’ allows customers to lock in a 3-year guaranteed return of 4.12% p.a. Blue ‘WeMedi Outpatient Protector’ and ‘WeMedi HK Dental Protector’ help alleviate these costs. “WeSave Short Term Insurance Plan ST1” is a savings insurance plan, not a Bank savings product.