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BMW says it isn’t losing buyers to new Chinese premium brands
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PerthNow
The influx of Chinese auto brands into Australia has now extended to premium brands, but BMW isn’t worried about them encroaching on its turf.
Camera Icon Supplied Credit: CarExpertCamera Icon Supplied Credit: CarExpertCamera Icon Supplied Credit: CarExpertCamera Icon Supplied Credit: CarExpertBYD commenced deliveries early this year of vehicles from its premium Denza brand, GWM plans to launch its Wey brand this year as a sub-brand, while other Chinese players such as Xpeng are reaching further into the premium space.
Camera Icon Supplied Credit: CarExpertFirst came the Japanese, with Honda establishing Acura in 1986.
Camera Icon Supplied Credit: CarExpert“We have a lot of club members in BMW.
I’m not sure…”BMW has been Australia’s best-selling premium brand for the past three years, after snatching the crown from Mercedes-Benz, and says it intends to remain on top.