Camera Icon Supplied Credit: CarExpertThat’s despite the new-generation model moving to a new platform with new batteries offering more range, and packing the German brand’s latest technology. Camera Icon Supplied Credit: CarExpert“When we talk about this ‘power of choice’ strategy… you have to be in the certain ballpark for people to choose the technology they want. Camera Icon Supplied Credit: CarExpertBMW has yet to announce pricing of the related i3 electric sedan, though it'll almost certainly undercut similarly specified members of the iX3 lineup. Camera Icon Supplied Credit: CarExpertLikewise, Cadillac cut the price of its larger Lyriq to $90,000 before on-road costs, also citing a changing market. MORE: Explore the BMW iX3 showroom