A Neighborhood Grocery Store Built Around Everyday SavingsGrocery budgets stretch a lot further once you find the right store, and for plenty of West Hartford families, that store turned out to be Price Rite Marketplace. How Price Rite Changed Grocery Shopping For Local FamiliesBack in March 2019, something changed at the grocery store on New Britain Avenue in West Hartford. Beyond the core Price Rite label, the store also stocks products under the Bowl and Basket, Paperbird, and Wholesome Pantry names. The Friendly Team That Keeps Customers Coming BackA well-priced grocery store becomes even more valuable when the people working there make the experience genuinely pleasant. The combination of accessible employees and a community-connected team contributes meaningfully to the overall experience at this West Hartford location.