More than 350 million shoppers have used Alexa for Shopping, which replaced the Rufus shopping assistant in May, over the past 12 months, according to CEO Andy Jassy . Interactions in the second quarter were up five times year over year. Interactions in the second quarter were up five times year over year. U.S. customers who use Alexa for Shopping spend 40% more per order on average compared to shoppers who don’t use the AI assistant, according to Jassy. Alexa is a valuable asset for Amazon, especially as more customers use agentic shopping assistants and comfort grows.