The effort is designed to encourage customers to share feedback about its recently relaunched website and app experience, and is supported by a new campaign by agency of record WorkInProgress. “Domino’s Beta Tester is the easiest job ever,” Matt Talbot, co-founder and chief creative officer at WorkInProgress, said in a statement. “You get paid for ordering pizza. The campaign around its relaunched website and app is in line with Domino’s focus on digital channels, through which the company generated more than 85% of U.S. retail sales in 2025. Domino's in March updated its iconic pizza tracker, industry-first technology that has tracked more than 2.5 billion orders since 2008.