“Melasma is one of the most common skin concerns across Southeast Asia. But when we studied the market, we noticed most brands were only targeting melanin while completely overlooking lipofuscin. That same rigour shapes how she sees “clean beauty” more broadly. Shoppers, she said, increasingly expect brands to explain the science behind their formulations rather than lean on the label alone. A MAKEUP ARTIST’S T-BEAUTY SHOPPING LISTFor Singaporean celebrity makeup artist Larry Yeo, Thailand has become one of Asia’s most rewarding beauty destinations.