Screen time versus outside time. But New Hampshire’s North Country is one of the best arguments for putting the electronics down, and most people drive right past it on their way somewhere else. Choosing the North Country for a weekend is a small act of support for communities that genuinely need it. Santa’s Village in Jefferson is a North Country summer tradition for young families. Brennan Ward has nearly two decades of experience in public affairs and strategic communications, shaped by work in Washington, D.C., with deep roots in New Hampshire’s North Country.