New car prices are soaring as dealers working to reduce paymentsCanva still imageLEXINGTON, Ky. (ABC 36 NEWS NOW via LEX NEWS) – Sticker shock is taking on a whole new meaning at auto dealerships across America. That is key,” said Vickie Kain Fister, whose father founded Jack Kain Ford on Versailles Road in Lexington. Using employee pricing, which they often do at Jack Kain Ford, is usually a good start to offset some of the cost. Vickie said new car sales are up 8% year over year at her dealership. Their certified used car sales have done well too, jumping 25% in the last year.