Apple may eventually ask its heaviest AI users to pay for more capacity. CEO Tim Cook said during Apple’s fiscal third-quarter 2026 earnings call that the company is considering iCloud+ upgrades for customers who use its forthcoming AI features extensively. Cook said Apple expects some customers to want substantially more AI capacity than others, creating an opportunity for higher iCloud+ tiers. Cook’s latest remarks suggest those limits could eventually be expanded further through paid iCloud+ upgrades designed for users who rely heavily on Siri AI. That approach could help offset the rising costs of running large AI models without making Siri AI entirely subscription-based.