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BMW says it isn’t losing buyers to new Chinese premium brands
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7NEWS
The influx of Chinese auto brands into Australia has now extended to premium brands, but BMW isn’t worried about them encroaching on its turf.
I think the answer lies in all that,” said BMW Group Australia CEO Vikram Pawah when asked if he was concerned about the arrival of new premium brands from China.
Mr Pawah noted this is far from the first time German luxury brands like BMW have faced competition from another country’s automotive industry.
Supplied Credit: CarExpertBMW also currently leads in the US market, the brand’s second largest, but here Lexus has previously led in premium sales for several consecutive years.
I’m not sure…”BMW has been Australia’s best-selling premium brand for the past three years, after snatching the crown from Mercedes-Benz, and says it intends to remain on top.