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In Texas, a political group bets $6 million on Latino voters coming back to Democrats
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WBAL Baltimore News
A left-leaning group is planning to spend $6 million organizing Latino voters in Texas , a group that has trended away from Democrats but is pivotal to their hopes of picking up seats in Congress.
Somos Votantes has started a $2 million statewide voter education push centered on door-to-door conversations and voter registration.
Its affiliated political committee, Somos PAC, is preparing a $4 million advertising campaign focused on three South Texas House districts, where they aim to channel voter angst about the economy into support for Democratic candidates in Republican-leaning districts.
Latino voters have historically been largely aligned with the Democratic Party but during the 2024 election, they shifted significantly toward Trump .
But it’s not enough for former Trump voters to lose faith in the president, Morales said.