Article – Hugh GrantA marketing pivot is an excellent opportunity to reevaluate your goals, shift your spending, and pursue a new direction. What is the true …A marketing pivot is an excellent opportunity to reevaluate your goals, shift your spending, and pursue a new direction. Marketing Needs Time to CompoundSome business investments generate immediate returns, but marketing usually isn’t one of them, even with great marketing leadership in place. Employees Learn Not to Get AttachedThe first time leadership announces a new direction, the marketing team is usually energized. And a good idea introduced at the wrong moment can distract from a great strategy already in progress.