A Collaborative Effort to Support Local Businesses“Very Mexican Friday” is the result of a collaboration between the federal government, the Confederation of National Chambers of Commerce, Services, and Tourism (CONCANACO SERVYTUR), and the National Assembly of Family Businesses (ANEF). The program seeks to promote family-owned enterprises and encourage conscious consumerism by highlighting locally produced goods and services. Governor Marina del Pilar also emphasized the importance of celebrating Baja California’s unique identity while showcasing the region’s entrepreneurs. Opportunities for Local EntrepreneursFor micro, small, and medium-sized enterprises, the program represents a significant growth opportunity. By celebrating community, heritage, and family entrepreneurship, “Very Mexican Friday” aligns commerce with cultural identity, encouraging residents to consciously support local businesses.