Nigeria’s leading broadcast and production outfit, Sportsville Communication Services Limited and premium media & sales agency, Media Icons Africa Limited, have signed a Memorandum of Understanding (MoU) for the latter to market the annual sports award ceremony. According to Mr Ilaboya, the appointment of Media Icons Africa Limited marks a significant step in “our quest to expand the scope of the award and also make it financially viable. “All we have been doing from inception is to make the Sportsville Award brand a credible one that attracts the confidence of both the general public and the awardees in particular. “The feedback has been overwhelmingly encouraging and this appointment of Media Icons further reinforces our focus to make the Award the number one in Nigeria and sub Saharan Africa! The Chief Executive Officer of Media Icons Africa Limited, John Upah is also excited about the prospect of marketing Nigeria’s foremost sports award ceremony.