Los Angeles welcomed 49.5 million visitors in 2025, generating $42.6 billion in local business sales and supporting more than 530,000 jobs across Los Angeles County, according to new data from the Los Angeles Tourism & Convention Board and Tourism Economics. Tourism employment also finished below the previous year’s reported level, according to Los Angeles Tourism. Tourism Economics reported that Los Angeles welcomed 6.6 million international visitors in 2024 and 6.4 million in 2025, a 3% year-over-year decline. The comparison suggests that although Los Angeles was not immune to national travel headwinds, its global appeal helped soften their impact. For Stephen Cheung, president and CEO of the Los Angeles County Economic Development (LAEDC) and World Trade Center Los Angeles, the region’s diversity must be treated as an economic advantage, not simply a marketing message.