Somewhere between sleepmaxxing, looksmaxxing, and tracking whether we got enough protein before noon, we’ve developed a strange habit: we treat every part of our lives like a project to optimise. We optimise our morning routines, workouts, holidays. Even our downtime is no longer sacred; there is seemingly always a better, smarter, or more efficient choice waiting to be made. RELATED: European Wine, Cars, & More Are All About To Get Cheaper For AussiesToday, finding and owning great wine has become easier than actually drinking it. Whether experienced or green, we’re collectively haunted by the same question: when is the perfect moment to crack open our pride and joy?