Spellman breaks down three major organic growth opportunities: event extensions, digital products, and deeper year-round content programs. She has led P&L and go-to-market functions across businesses ranging from $20M to $800M+ in revenue, operating within private equity, public company, and founder-influenced environments. Previously, as Chief Marketing Officer at Questex, she built and led a centralized Centers of Excellence model spanning products, data, events, digital, content, and customer experience. This operating structure enabled more efficient cross-platform monetization, drove record revenue and EBITDA performance, and materially expanded digital and event-based revenue streams. In addition to her operating roles, Spellman has served on multiple boards and advisory councils, providing strategic oversight and governance across B2B media, data, and information services platforms.