The authority has agreed to rejoin 1066 Country Marketing and work with partners on domestic and international marketing campaigns. 1066 Country Marketing promotes tourism across Hastings, Rother and Wealden, working with domestic and international audiences. Sarah Broadbent, chair of 1066 Country, said: "We welcome Hastings Borough Council back into the Partnership at this pivotal moment for our visitor economy. "Tourism in 1066 Country is worth around £901 million and supports roughly one in five local jobs, making it a vital economic driver for communities across Hastings, Rother and Wealden." The partnership supports coordinated national and international marketing, digital campaigns and media outreach.