UAE-based Web3 startup Bundle has emerged from stealth with US$5.5 million (approximately KES 715 million) in pre-seed funding to build what it describes as the world’s first networked rewards platform, enabling businesses to pool their marketing budgets and offer significantly larger customer rewards while lowering customer acquisition costs. “Bundle was built to level that playing field,” said Bader Al Kalooti, Co-Founder and CEO of Bundle. According to Bundle, participating brands achieved conversion rates of up to four times higher than those generated through traditional incentive campaigns. “The next wave of blockchain businesses like Bundle will drive mainstream consumer applications by feeling native to users and solving real problems,” said Min Teo, Managing Partner at Ethereal Ventures. “It is a perfect example that uses shared rewards and blockchain rails to help brands drive loyalty and customer growth at scale.”