It did not say how many of those three million registrations are active viewers. The acceleration is visible in the SABC’s disclosed figures: SABC+ reached one million registered users in May 2025 and two million in mid-February this year, an average of about 111 000 new registrations a month. It is not a subscription, a payment or a viewing sessionMonday’s statement does not mention the World Cup, and the SABC has not attributed the growth to it. But the tournament ran from 11 June to 19 July, Bafana Bafana opened against co-hosts Mexico, and the SABC carried 35 matches free-to-air — including every South African fixture — across SABC 1, SABC 3, SABC Sport and SABC+, under a sub-licence from sub-Saharan rights holder New World TV. CEO Khalik Sherrif has argued that eVOD’s deliberately low-cost approach is what makes it profitable — a claim the SABC has not attempted for SABC+, whose advertising revenue Chabeli told parliament had risen sharply without giving a rand figure.