Chicago BearsThe Chicago Bears, Bears Care the team's charitable arm and Advocate Health Care officially launched the 2025 Real Bears Fans Wear Pink (RBFWP) campaign, a long-standing initiative that raises funds to support breast cancer patients, survivors, caregivers and their families throughout Chicagoland. The sleeve includes the logo of Advocate Health Care, the Official Health Care Partner of the Chicago Bears. The proceeds directly benefit Bears Care and its commitment to screening, early detection and wraparound support services for breast cancer survivors. "Every year, this campaign reminds us of the strength and resilience within our community," said Marge Hamm, Director of Bears Care for the Chicago Bears. The RBFWP campaign coincides with the NFL's Crucial Catch initiative, which promotes early detection and prevention of detectable cancers.