Premier Foods’ Mr Kipling Signature Collection is expanding its range of home baking mixes and icings with a new Salted Caramel & Belgian Milk Chocolate Cake Mix, and Salted Caramel Fill & Glaze Icing. The Signature Collection range was launched in 2022, tapping into demand for indulgent and premium flavours in baked goods. Mr Kipling reported strong performance since the launch, with value sales growing 35.9% year-over-year. Salted caramel cakes continue to perform strongly, growing in value by 49.5% this year according to Circana data. The new cake mix from Mr Kipling Signature Collection contains real Belgian milk chocolate pieces and requires just three additional cupboard staple ingredients – milk, butter and eggs.