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Pepsi shades Coca-Cola in parody rebrand
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Creative Bloq
So what did rival brand Pepsi do?
Taking to socials, Pepsi debuted a 'new' logo design in a subtly shady parody of Coca-Cola's dramatic new identity.
A post shared by pepsi (@pepsi) A photo posted by onThe video in question gives us a sneak peek at the goings on of Pepsi HQ at a mysterious "logo redesign meeting".
First, the old logo is displayed for the room of yawning colleagues, as the jumpsuit-clad design team lambast its "old" appearance.
The room explodes in cheers and applause as the 'new' design is revealed, which the design team admit is simply just the old logo.