Greg Abbott appears at the Republican National Convention. Greg Abbott wants Texans to believe he’s discovered the affordability crisis. It’s hard to argue with lower drug prices, and economists across the political spectrum have long called for housing reform. For years, Abbott has built his political brand around border security, culture-war clown shows and bragging about just how friendly Texas is to big business. Now, as Abbott faces an increasingly competitive reelection campaign, affordability has suddenly become the new centerpiece of his agenda.