Officials have now confirmed it brings a party trick borrowed from rarefied company, rear-hinged coach doors, the same suicide-door arrangement you’ll find on the Rolls-Royce Cullinan and the Ferrari Purosangue. A Genesis executive has confirmed the GV90 keeps the rear-hinged coach doors, backing up what earlier spy shots suggested. He pointed out that the only other brand fitting coach doors is Rolls-Royce, and said the setup will work as a unique selling proposition for the GV90’s segment. Some wore automatic suicide doors and a pillarless design, while others rolled on conventional doors, which raises the question of whether the coach setup stays locked to high-spec trims. The Korean brand keeps expanding across the Old Continent but is struggling to gain a foothold, scoring just 2,500 sales in 2025.