The Blue Oval is chasing icons instead of everyday transportation but affordable Chevys are waiting for shoppers who simply need a new carFord abandoned affordable cars in the US while rivals still offer budget friendly options . Ford does offer a compact Maverick truck for $23k, and has a $30k electric truck coming. Ford used to build cars for just about everyone. Now it wants to build cars people dream about and be the “Porsche of Off-Road.” CEO Jim Farley has made it clear he doesn’t want Ford competing in the world of ordinary, forgettable cars anymore.