Having a bunch of needles repeatedly penetrate your skin, sometimes numerous times over the same area, is not the most pleasant experience imaginable, but thanks to the invention of UK-based startup Cipher X, your permanent tattoo doesn’t have to be a painful one. Motivated by his own fear of blood and needles, Cipher X CEO Ferdinand Cole founded the company with the declared goal of fundamentally changing the centuries-old process of skin tattooing. He focused on microneedling technology, which was already used in cosmetology for some time, and came up with a tattooing process that he claims is virtually painless. The appeal of a no-pain tattoo is obvious, but the technology developed by Cipher X has some serious limitations. Another notable limitation is that you are currently limited to black as a pigment color, and it’s unclear if Cipher X will ever introduce other pigments.